It’s not a scam – why would you say that? You’re clearly misinformed. Did you follow all of the necessary steps? Did you purchase the participating products? Did you locate the PIN codes inside? Did you navigate to the redemption site via the purple Go To Offer button? Did you register and insert those PINS that you found in the products you purchased? From there you should be able to pick the free product coupon of your choice. Hundreds of others have been able to successfully order theirs. If you didn’t complete all of those steps, that would be why you didn’t get a FPC yet. Oh, and further more, if you want clarification, why not try contacting Kellogg’s directly – I’m sure they will let you know it’s not a scam either.